sears compare feature on mobile
PROCESS: Competitive research, Flows, Wires and Prototype
ROLE: UX Architect
TIME: January 2017
Challenge
To create a feature that will allow the user to easily compare and digest
products with a lot of specs.
SOLUTION
Since compare on most mobile platforms do not exist, I decided to curate a list of top products for the user to select and compare from. An easy to read chart that displays no more than two product details at a time will allow the user to digest the information easily. By limiting the compare chart to key features, it allows the user to intake the high level information, and if they want to dive deeper, they may click on an item to go to the product description page.
RESULTS
Word in progress
entry points
Flows
Navigating through the site to establish where to put the compare feature and how the user will enter the experience. By putting the compare feature in noninstrusive entry points, it allows for a fluid experience.
compare experience
Wireframes
Each option has an experience that allows the user to choose and pick from a curated list of top rated items. This narrows down the selection process and gives the user a good source to compare from.
compare charts
The charts are different ways for a user to digest the information at hand. It is a challenge to display the necessary information so I decided to limit the features to compare for appliances. By limiting to key features, it allows the user to intake the high level information, and if they want to dive deeper, they may click on an item to go to the product description page.