sears homepage redesign

PROCESS: Competitive research, Flows, Wires and Prototype
ROLE: UX Architect
TIME: October 2016

GOAL

To redesign the homepage to increase user engagement and sales through personalization.

SOLUTION

Offer a "Choose Your Own Adventure" type of personalization
Top selected sub-categories from an initial category selection to drill down
Offer two types of adventures: Product and Deals focused

RESULTS

Work in progress

prototype currently down

FLOWS

Two Choices: Product and Deals
The user is presented at random either a deals or categories. First, they choose their desired category, then they are presented with either deals or subcategories product listing pages. This gives the user a wider variety to choose from from each site visit.

wires

The different user stories from product to create wires from